HSAMB to create knowledge-based marketing system

by Haryananewswire

CHANDIGARH, JAN 28

Committed to creating knowledge-based marketing system to get the growers remunerative prices for their produce, the Haryana State Agricultural Marketing Board (HSAMB) is roping in private sector at the India International Horticulture Market (IIHM), Ganaur, Sonipat District, and the 100 horticulture collection centres it plans to set up all over Haryana.

          Stating this here today, a spokesman said that the board had invited expressions of interest from intending partners from private and public sector to work as service providers at the IIHM, Ganaur, and at the 100 horticulture centres. The PPP route is being taken to combine the vastness of the state  infrastructure with efficiency of the private sector to bring growers better return and the consumers fresh produce at reasonable prices.

          The Board is setting up IIHM at Ganaur in the National Capital Region over 500 acres. The will be positioned as a potential hub for export of fruits, flowers and vegetables from all over the country. Ganaur has close proximity to Azadpur market which accounts for 30 per cent of the total inflow and 28 per cent of the total outflow of fruits and vegetables. Ganaur is 60-minute drive from the central part of the NCR.

The Kundli Manesar Palwal Expressway will run close to the market providing easy access to global cargo facilities for export of horticultural produce from Delhi. A rail-cum-road logistic hub is alsobeing planned to facilitate efficient movement of horticultural produce.
        First-of-its-kind in the country, the market will be built on international standards its counterparts in developed countries. When operationalised, it will offer  famers, consumers and traders access to modern sorting, washing, grading, packaging, waxing, preservation,testing and certification facilities.

          The spokesman said that a national horticulture pavillion had also been planned on the campus. It would provide facilities like office and exhibition spaces as well as horticulture produce preservation facilities for various national and state horticulture agencies for robust backward linkages of this market with various horticulture production zones in the country.

          The project report has been prepared by Rungis Internatioal Horticulture Market near Paris, France, which is rated among the largest wholesale markets in the world. The Board also plans to set up primary processing centre and other common facilities in the PPP mode in the market.

          He said that interested individual, farmer society or groups, firms, companies’ retails chains or co-operative societies who have prior experience or were engaged as a service provider for activities like washing, grading, packaging, cold storage and refrigerated van might send their expression of interest.
         The spokesman said that to facilitate remunerative prices to growers and good quality horticultural produce at reasonable prices to consumers, the state government had recently introduced a new farmer  friendly legal framework. Under the policy, the Board intends to set up horticulture collection centres at various production zones all over the state in PPP mode.

          Interested individuals, farmers’ society or groups, firms,companies’ retails chains or co-operative societies who have prior experience or were engaged as a service provider for activities like washing, grading, packaging, cold storage and refrigerated van might send their expression of interest.

          Expressions of interest could be submitted in the office of General Manager, Agriculture Business, HSAMB, by February 22, 2013.Intended parties might contact mobile number 09646830699 or toll free  number 18001802060 or email callcentrehsamb @gmail.com.